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São Paulo’s vertical villages

The significance of condominium living in a vibrant Brazilian city

By Fernanda Lisboa, CPM®
São Paulo Brooklin area
São Paulo Brooklin area

With almost 12 million people in the city center and more than 21 million in the metropolitan area, São Paulo is one of Brazil’s largest and most populous cities. A settlement founded in 1554, São Paulo experienced an economic boom in the late 19th and early 20th centuries due to rapid industrialization and the developing coffee industry. Now, São Paulo stands as an economic powerhouse with the headquarters of several global corporations in the city and serves as a multicultural hub with a significant immigrant population from various parts of the world.

Landmarks like Paulista Avenue and Faria Lima Avenue are major cultural and financial centers considered among the most iconic avenues in São Paulo. Ibirapuera Park, which features many cultural spaces, reflects the city’s significant population growth and vibrance. This influential city has a rich history, a complex, diverse present, and a bright future.

Condominiums in São Paulo

A significant part of São Paulo’s cultural and economic landscape is the presence of countless condominiums. Over the years, São Paulo has experienced rapid population growth because of urbanization. High-density residential areas were developed as a practical solution to address the high demand for housing. Notably, the population surge following World War II led to the enactment of Law 4591 in Brazil. Law 4591 outlines the general legal framework for developing, maintaining, and administrating condominiums in the country.

Condominiums in São Paulo reflect the city’s modern lifestyle and contribute a great deal to an ambiance of luxurious living. Additionally, condominiums enhance São Paulo’s communal culture and sense of security. Condominiums in the city consist of a contained community within a larger landscape with amenities such as recreational spaces, gourmet kitchens, game rooms, dog parks, and lounges. Security protocols and personnel provide residents with comfort and protection. The quality of the condominium culture and its guarantees align with São Paulo’s cosmopolitan character. Overall, the city’s condominiums cater to the evolving needs of a growing, diverse population.

Subscription housing

Subscription housing in São Paulo is another way condominiums are a vital component of the cultural and economic fabric of the city. What is “subscription housing,” and why is it unique? Subscription housing is a housing model that requires residents to pay a monthly subscription fee to stay in fully furnished condominium units with shared amenities. The subscription fee typically covers utilities, rent, and additional services. The furnished accommodations offer residents a “move-in-ready” space, removing the financial burden of having to invest in furniture and other household items. Additionally, unlike traditional long-term leasing agreements, subscription housing grants residents an immense amount of flexibility in terms of commitment because contracts can be short or long-term. The details of subscription housing differ depending on the provider, but the model typically requires a subscription fee, a leasing agreement, and an amenity agreement.

Two main companies in São Paulo offer subscription housing services: JFL Living, a well-known São Paulo developer, and Housi, a housing platform. JFL Living markets an attractive, community lifestyle in São Paulo by showcasing its convenient locations, overall luxurious feel, relaxing environment, and many other amazing features. The company offers numerous contemporary, comfortable living spaces that are designed to fit a range of living styles and aimed at anticipating the needs of potential residents. Additionally, JFL Living offers both residential and corporate units, and units are intended to come with a variety of services and shops to contribute to resident convenience and efficiency.

Similarly, Housi is primarily a subscription-based housing platform that promotes the convenience of a managed community lifestyle and its flexible lease terms. Housi operates through a widely available digital platform that offers users an online interface to review available properties, sign up for and update their subscriptions, and learn about upcoming events. Housi is very intentional about cultivating community and social interaction among its residents, and residents are encouraged to utilize shared amenities and participate in community development events held throughout the year. This community focus enhances the overall experience of Housi’s residents and is an essential part of Housi’s platform character. Housi has gained a presence in many cities across Brazil, predominantly in urban and central locations, providing residents with proximity to workplaces, cultural centers, and other amenities typically found in city centers.

The significance of condominiums in São Paulo

Condominiums in São Paulo are more than physical structures. They’re interwoven with the history, development, and culture of the city. What initially served as a housing solution for a dynamic, evolving city have become an important aspect of São Paulo’s cultural and economic framework.

The countless condominiums in São Paulo house diverse communities and address the aspirations and practical needs of their residents. The inception and application of subscription housing highlight how the condominium model has adapted over the years to align with modern preferences for security, lifestyle, and flexibility. Condominiums in São Paulo also serve as a reflection of the city’s adaptability and resilience. Finally, they offer us a glimpse into the possibilities of the future, since condominiums will continue to play a significant role in São Paulo’s urban experience, integral to the vibrant tapestry of cultures.

Journal of Property Management

Fernanda Lisboa, CPM®, is the founder of 1SIZE Consulting, a property management hub. In her role, she also produces content for 1SIZE media, a sector of 1SIZE Consulting, with an emphasis on corporate education and wealth management. An active participant in associations as leader and director of SECOVI São Paolo, she is also the IREM São Paulo Chapter President and the founding member of Instituto Brasileiro De Direito Imobilário and Associação Brasileira De Advogado Do Mercado Imobiliário.

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